About
Growth-focused Digital Marketing Manager with 5 years of cross-channel expertise in Social Media Strategy, PPC, SEO, and Marketing Automation, adept at building and optimizing full-funnel acquisition strategies. Proven ability to drive significant measurable results, including a 140% increase in lead generation and a 65% reduction in customer acquisition costs. Eager to leverage comprehensive expertise to lead aggressive market expansion and own the end-to-end digital marketing funnel for a growth-oriented organization.
Work
Rheel Estate Ltd
|Digital Marketing Manager
Remote, N/A, Nigeria
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Summary
Led digital marketing initiatives for a real estate firm, focusing on full-funnel acquisition, lead generation, and cost optimization.
Highlights
Achieved a 140% increase in lead generation within 3 months by implementing a Zapier-powered CRM, automating follow-ups and reducing response times from 24 hours to 47 minutes.
Generated an average of 30 qualified leads monthly through hyper-localized Meta campaigns, strategically leveraging Abuja buyer psychology for targeted outreach.
Reduced customer acquisition costs by 65% by innovating with WhatsApp-first lead capture, replacing traditional landing pages and boosting conversion rates to 22%.
Orchestrated high-performing Google Search Ads campaigns, achieving a significant 27.27% Click-Through Rate (CTR) for key campaigns.
Anitabel
|Digital Marketing Manager
Remote, N/A, Nigeria
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Summary
Directed digital marketing and SEO strategies to enhance online presence, website performance, and brand visibility for Anitabel.
Highlights
Boosted website discoverability by 57.9% through comprehensive SEO implementation, including sitemaps, Google Search Console, and Analytics setup.
Improved website loading performance and interactivity by conducting thorough audits and optimizing product and collection pages with targeted keyword research.
Increased page reach by 72% through strategic management of Meta ad campaigns and optimized Anitabel's YouTube presence for enhanced visibility.
Cliquebites
|Social Media Manager
Abuja, FCT, Nigeria
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Summary
Managed social media presence and engagement strategies to drive brand growth and customer acquisition for Cliquebites.
Highlights
Achieved 100% growth across Twitter and Instagram profiles by revamping social media strategies and optimizing content.
Drove an 88.5% increase in engagement through tailored content strategies and spearheaded customer service initiatives that boosted closed sales by 39.2%.
Executed successful giveaway campaigns, resulting in over 50% increase in customer return rates.
E.F Network LTD
|Social Media/Digital Marketing Lead
Abuja, FCT, Nigeria
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Summary
Led an 8-person digital marketing team, overseeing multi-channel growth, marketplace launch, and influencer campaigns for E.F Network LTD.
Highlights
Directed an 8-person digital marketing team, achieving a 73.8% growth across all company channels through strategic oversight and execution.
Successfully launched E.F Contact, a new marketplace for skilled service providers, acquiring over 1,000 signups within its first month.
Spearheaded influencer marketing campaigns, securing partnerships with 15+ influencers, which drove a 60% increase in brand awareness.
Managed and optimized ad spend for Meta and influencer campaigns, leveraging performance reports to maximize ROI.
Arusim Groceries
|Social Media Manager
Abuja, FCT, Nigeria
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Summary
Established and grew the social media presence for Arusim Groceries, enhancing online visibility and customer engagement.
Highlights
Established and grew social media presence across Facebook, Instagram, and Twitter, attracting over 800 organic followers within the first four months.
Increased website visits by 47% through targeted content marketing and a consistent social media content calendar aligned with marketing goals.
Utilized social media for customer satisfaction surveys, gathering insights that directly improved product offerings and boosted customer retention.
Whot Africa
|Associate Social Media Manager
Abuja, FCT, Nigeria
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Summary
Supported social media initiatives and campaign execution to boost app downloads and brand loyalty for Whot Africa.
Highlights
Engaged actively with the online gaming community, fostering brand loyalty and excitement through timely responses and creative campaigns.
Collaborated with the executive social media manager on content creation and calendar development for consistent brand messaging.
Contributed significantly to a campaign that boosted app downloads by 800x, leveraging paid ads and influencer marketing strategies.
Education
African Independent Theological Seminary
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Diploma
Theological studies
Certificates
Digital Marketing Specialist
Issued By
LinkedIn Learning
Soft Skill Training
Issued By
Jobberman
Fundamentals of Media Relations
Issued By
Muck Rack
Advanced Social Media Management
Issued By
Hubspot Academy
Digital Marketing and Media Foundations
Issued By
Google Digital Garage
Skills
Technical Proficiency
Office Suite, Shopify, WordPress, Salesforce.
Social Media Management Tools
Hootsuite, Buffer, Zoho.
Analytical Tools
Google Analytics, In-App Analytics, Google Tag Manager.
Marketing Strategies
Content marketing, SEO, Paid Ads, Influencer marketing.
Content Creation
Content Writing, Email Marketing, Newsletters.